One platform, nine functional areas
Every feature below is already in CDPForge's data pipeline, ready to use — it's not on the roadmap, it's in the product.
Know every customer, on every device
One profile, every touchpoint.
CDPForge automatically unifies devices, emails and logins into a single customer profile, with a clear confidence level for every match — no more duplicate customers or campaigns talking to half the wrong person.
- Recognises the same customer across devices, with an explicit confidence level for every match
- Recognises visitors even when they arrive from an ad campaign, and correctly handles shared devices
- Customer 360° profile: events, devices and location in one always up-to-date view
Segment by behaviour, not just demographics
Every segment updates itself, in real time.
A visual, intuitive interface combines behavioural data (events, pageviews, purchases) with demographic attributes to build precise segments, automatically updated as new data arrives — no technical skills required.
- Visual interface to combine behavioural and demographic conditions, no technical skills required
- Automatic segment updates, always aligned with the latest data
- Every segment is reusable both for marketing activation and as a trigger for automations
Every visitor sees the version that converts best
Personalise your site in real time, test, measure, win.
The personalisation engine adapts site content and experience in real time based on the visitor's profile, segment and behaviour, automatically measures performance, runs A/B tests with clear results and promotes the winning version on its own — while suggesting relevant products and content to each visitor.
- Real-time on-site personalisation, based on the visitor's profile, segment and behaviour
- A/B tests with clear statistical results and automatic promotion of the winning version
- Real-time personalised recommendations for products and articles, based on visitors' real behaviour
Capture leads with forms that adapt to context
A different form for every page, segment or campaign.
Create personalised forms on your own, no developers needed, and show them wherever you want — in a popup, a landing page or a dedicated section. Every captured lead immediately becomes part of the customer profile, ready to be qualified and engaged.
- Create personalised forms on your own, with every field you need
- Show them anywhere on the site, even to a specific segment of visitors only
- Every captured lead immediately enters the Customer 360° profile, ready to be qualified and engaged
From event to action, on every channel
Real-time automations, connected to all your tools.
An automation engine watches events and segments and autonomously triggers email and SMS communications — transactional or personalised — or syncs your segments with the marketing and advertising tools you already use, with no integrations to build.
- Simple rules to configure — "when this happens, do that" — with controls to avoid flooding the same customer with messages
- Email and SMS communications built with a visual editor, both transactional and personalised
- Direct connection to leading email marketing and advertising tools, with no custom integrations to build
Predict behaviour, not just the past
Know who's about to buy, and who's about to leave.
Every profile is automatically enriched with predictive scores that are always up to date — ready to use in segments, automations and dashboards, with no data science skills required.
- Churn risk continuously calculated for every customer
- Likelihood of an imminent purchase, to prioritise commercial actions
- Each customer's expected value over time, historical and predicted, always aligned with the latest data
The AI doesn't just answer questions: it operates the platform
You ask, the AI proposes, you confirm.
The AI Assistant doesn't just query your data in natural language: it can autonomously propose segments, automations, forms, personalisations, recommendations and communications. Every proposal stays pending until a human explicitly confirms it — the AI speeds up the work, you always keep control.
- The AI can propose segments, automations, forms, personalisations, recommendations and communications, not just answer questions
- Every AI-proposed action requires explicit human confirmation before it runs — no unsupervised automatic changes
- Built on flexible AI infrastructure, without locking you into a single AI provider
Privacy by design, not by patch
Compliant from the root up, not just the cookie banner.
Consent isn't a banner stuck on top: it's respected at every stage of data processing. If a customer withdraws it, their data is automatically excluded from downstream flows — no manual intervention needed.
- Granular, purpose-based consent management, with an always-verifiable record
- Consent is automatically respected at every stage: no unauthorised data ever reaches segments or automations
- Self-service Privacy centre for data deletion/export requests, with a full audit trail
- Ready for a future with no third-party cookies, with interest-based targeting that fully respects privacy
The platform adapts to you, not the other way around
Custom features and integrations, without disrupting how you work.
Any specific need in your industry can be built to measure, without ever compromising the platform's reliability and security — and without waiting on a standard roadmap.
- Custom features and integrations for your industry's specific needs
- Every customer works in a separate, protected environment, dedicated to them alone
- An architecture built to grow, from small businesses to enterprise organisations
What this actually looks like
Want to see how these modules work together?
Discover the pipeline architecture connecting ingestion, identity, enrichment, segmentation and activation.